Big Ideas for the Biggest ScreensFeedMeLight × San Diego San Diego FCStadium Content · Live Activations · Ceremony-Scale CraftWC22 · AFC Asian Cup · Kansas City Chiefs · Global DOOHFan Intelligence. Real Time.Snapdragon Stadium · 35,000 capacityFrom One Screen to Every Screen in the BuildingBig Ideas for the Biggest ScreensFeedMeLight × San Diego San Diego FCStadium Content · Live Activations · Ceremony-Scale CraftWC22 · AFC Asian Cup · Kansas City Chiefs · Global DOOHFan Intelligence. Real Time.Snapdragon Stadium · 35,000 capacityFrom One Screen to Every Screen in the Building
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A Proposal for the San Diego San Diego FC · July 2026
Big Ideas
For The Biggest
Screens In Sport.
Stadium content, live activations and ceremony-scale craft backed by real-time fan intelligence.
From one screen to every screen in the building.
35,000
Snapdragon Stadium
capacity
capacity
2025
Year founded
in San Diego
in San Diego
Western
Conference
undefined Division
undefined Division
Scroll to explore
Proof, not theory
What We've Built
For Teams Like Yours
Kansas City Chiefs: The Wolf Pack
Kansas City Chiefs
Embedded with the Chiefs, making gameday and brand content across the season plus the NFL's European activations. Four new characters across four countries in three months. We already do this inside the league, at the tempo the NFL runs at.
Partner
Kansas City Chiefs
Sport
NFL
Platform
Experiential + Social
FIFA World Cup Qatar 2022
FIFA
Full creative content portfolio across the entire tournament. Social content integrating 3D mascot with archival World Cup footage, opening ceremony cinematic film for the live stadium performance, and projection mapping countdown installations globally.
Audience
1.5B+
Scope
Full Tournament
Deliverables
Ceremony, Social, OOH
AFC Asian Cup 2023: Ceremony & Activations
Asian Football Confederation
Two major creative umbrellas for one of the world's largest football tournaments: anime-inspired mascot films with anamorphic OOH, and an original IP featuring 28 national animals for the opening ceremony, designed as an enduring story world.
Characters
28
Markets
Pan-Asia
Scope
Ceremony + Social + OOH
Piccadilly Lights & Global DOOH
Multiple
Piccadilly Lights, 3D anamorphic billboards, landmark digital out-of-home. A single campaign plays across 300 to 400 screens of every size and shape, globally. Making one idea look right on wildly different displays is the entire job.
Screens per campaign
300-400
Format
3D Anamorphic
Trusted by
What we know about your world
The Stadium Problems
You're Solving Right Now
01
35,000 seats to keep watching
A MLS game is two hours long. Someone has to keep 35,000 people in the room watching, every screen, every break, every walkout. Most of it runs on generic graphics or last season's templates. Snapdragon Stadium deserves a show that matches the building.
02
A screen estate nobody is using fully
Snapdragon Stadium has the displays. Boards, ribbons, concourse screens. Technically they can all run in sync. Almost nobody makes content that actually uses that. One idea across every surface, timed to the moment, is a different level of experience.
03
Activations that disappear
International friendlies. Sponsor activations. A fan event in San Diego. They land, they trend for a day, then they're gone. There's no system connecting the live moment to lasting fan engagement across borders.
04
A global fanbase you can feel but can't see
The San Diego San Diego FC have fans in cities across Europe and beyond. You know they exist. You don't know who they are, where they gather, or what they feel. The intelligence that tells you what to put on those screens, and who you're making it for, is the missing piece.
“The moment a fan becomes a real one isn't accidental. It's created, shared and nurtured. Watching your team in a bar far from home at 6am, with a bunch of strangers who are also family. A full stadium that crackles. A piece of content that makes someone feel like they belong. Feed Me Light was built for those moments, because we've lived them on both sides.”Kiri Haggart, Co-Founder, Feed Me Light
Live Fan Intelligence
The World Is
Watching
Scanning global fan channels...
We Know Where Your Fans Are
Commercial overview
What Does This
Actually Cost?
Estimated Investment
$90k
USD · indicative range · final scope on brief
Fan Intelligence Portal$50k
Content Package$40k
Let's Make Something Worth Looking Up For.
We're not asking for a brief. We're asking for 30 minutes. We'll show you the work, talk through how it applies to Snapdragon Stadium, and share the fan intelligence we've already mapped for the San Diego San Diego FC.
Book a Conversation
ben.leyland@feedmelight.com